AVON: BOND GIRL 007

Avon is going to introduce a signature fragrance called "Bond Girl 007."


The Inspiration

British actress Gemma Arterton, who stars in the upcoming Bond film 'Quantum of Solace', will be the face of the new fragrance.

The Concept

Tracy Haffner, Vice President, Global Marketing added, "Our strategy in the fragrance category is to build a strong portfolio through unique and exciting partnerships. Aligning with the James Bond franchise gives us such a great platform to develop a beautiful fragrance and connect with women worldwide."

Keith Snelgrove, Sr. Vice President of Global Business Strategy at Danjaq LLC stated, "This was the perfect collaboration for two globally recognizable companies. By partnering with Avon to create a fragrance, we're able to bring a piece of the Bond Girls represented in our movies into the lives of women all over the world."

The Name

"As part of our on-going alliance strategy, we strive to bring unique equities to Avon and James Bond provides an unparalleled partnership opportunity. The iconic Bond girls are one of the most widely known aspects of the films -- they're empowered, feminine and glamorous, so we're extremely pleased to capture that essence in our newest fragrance," said Geralyn Breig, Senior Vice President and Brand President for Avon.


The Bottle